More than just a bag....

Award winning ergonomic backpacks for adventures of all sizes

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Camo Rex
Unicorn
Ninja Master
Candy
Panther
Forest Deer

Space

Furry

Dusty Mint

Tiger Race

Unicorn Blue

Pet Friends

Science

Backpacks

Adorable and stylish backpacks for preschoolers and school aged kids. Did we mention the award winning ergonomics?
Preschool
Primary School

Classic

Classic Maxi

Gym/Hiking Bags

Classic 22lt

Our bestseller Classic is packed with smart functions and comes in a wide range of designs. Test- and ergonomic award winner.
Classic, Science

Classic, Science

$169.99

Classic, Pet Friends Blue

Classic, Pet Friends Blue

$169.99

Classic, Unicorn Princess Ice Blue

Classic, Unicorn Princess Ice Blue

$169.99

Classic, Panther

Classic, Panther

$169.99

Classic, Tiger Race

Classic, Tiger Race

$169.99

Classic, Forest Deer Dusty Mint

Classic, Forest Deer Dusty Mint

$169.99

Classic, Candy

Classic, Candy

$169.99

Classic, Unicorn

Classic, Unicorn

$169.99

Classic Maxi

For more space and taller children! Classic Maxi is suitable for kids that have grown quickly and require a backpack adapted to a taller body and longer back.
Classic Maxi, Unicorn

Classic Maxi, Unicorn

$179.99

Classic Maxi, Furry

Classic Maxi, Furry

$179.99

Classic Maxi, Space Mission

Classic Maxi, Space Mission

$179.99

Classic Maxi, Camo Rex Black

Classic Maxi, Camo Rex Black

$179.99

Active Air FLX Backpack

Award winning backpack sustainably made from 37 recycled plastic bottles (rPET bottles).
Active Air FLX, Camo Rex

Active Air FLX, Camo Rex

$199.99

Active Air FLX, Science

Active Air FLX, Science

$199.99

Active Air FLX, Pet Friends Blue

Active Air FLX, Pet Friends Blue

$199.99

Active Air FLX, Unicorn Princess Blue

Active Air FLX, Unicorn Princess Blue

$199.99

Active Air FLX, Panther

Active Air FLX, Panther

$199.99

Active Air FLX, Tiger Race

Active Air FLX, Tiger Race

$199.99

Active Air FLX, Candy

Active Air FLX, Candy

$199.99

Active Air FLX, Unicorn

Active Air FLX, Unicorn

$199.99

Gym/Hiking Bags

Great for those overnighters, beach trips, pool trips or day trips.
Gym Backpack / Hiking Backpack, Forest Deer

Gym Backpack / Hiking Backpack, Forest Deer

$79.99

Gym Backpack / Hiking Backpack, Science

Gym Backpack / Hiking Backpack, Science

$79.99

Gym Backpack / Hiking Backpack, Pet Friends Blue

Gym Backpack / Hiking Backpack, Pet Friends Blue

$79.99

Gym Backpack / Hiking Backpack, Furry

Gym Backpack / Hiking Backpack, Furry

$79.99

Gym Backpack / Hiking Backpack, Space Mission

Gym Backpack / Hiking Backpack, Space Mission

$79.99

Gym Backpack / Hiking Backpack, Ninja Master

Gym Backpack / Hiking Backpack, Ninja Master

$79.99

Gym Backpack / Hiking Backpack, Camo Rex

Gym Backpack / Hiking Backpack, Camo Rex

$79.99

Gym Backpack / Hiking Backpack, Unicorn Princess Ice Blue

Gym Backpack / Hiking Backpack, Unicorn Princess Ice Blue

$79.99

Gym Backpack / Hiking Backpack, Panther

Gym Backpack / Hiking Backpack, Panther

$79.99

Gym Backpack / Hiking Backpack, Tiger Race

Gym Backpack / Hiking Backpack, Tiger Race

$79.99

Gym Backpack / Hiking Backpack, Forest Deer Dusty Mint

Gym Backpack / Hiking Backpack, Forest Deer Dusty Mint

$79.99

Gym Backpack / Hiking Backpack, Candy

Gym Backpack / Hiking Backpack, Candy

$79.99

Gym Backpack / Hiking Backpack, Unicorn

Gym Backpack / Hiking Backpack, Unicorn

$79.99

Buttons

Style up the bag to make it look cool
Mini backpack with buttons, Pet Friends Blue

Mini backpack with buttons, Pet Friends Blue

$19.99

Mini backpack with buttons, Furry

Mini backpack with buttons, Furry

$19.99

Mini backpack with buttons, Space Mission

Mini backpack with buttons, Space Mission

$19.99

Mini backpack with buttons, Ninja Master

Mini backpack with buttons, Ninja Master

$19.99

Mini backpack with buttons, Camo Rex

Mini backpack with buttons, Camo Rex

$19.99

Mini backpack with buttons, Forest Deer

Mini backpack with buttons, Forest Deer

$19.99

Mini backpack with buttons, Unicorn Princess Ice Blue

Mini backpack with buttons, Unicorn Princess Ice Blue

$19.99

Mini backpack with buttons, Tiger Race

Mini backpack with buttons, Tiger Race

$19.99

Mini backpack with buttons, Forest Deer Dusty Mint

Mini backpack with buttons, Forest Deer Dusty Mint

$19.99

Mini backpack with buttons, Candy

Mini backpack with buttons, Candy

$19.99

Mini backpack with buttons, Unicorn

Mini backpack with buttons, Unicorn

$19.99

Pencil Cases

Great quality cases that match your bag and have contents
Single section pencil case with content, Unicorn Princess Ice Blue

Single section pencil case with content, Unicorn Princess Ice Blue

$39.99

Single section pencil case with content, Panther

Single section pencil case with content, Panther

$39.99

Single section pencil case with content, Tiger Race

Single section pencil case with content, Tiger Race

$39.99

Single section pencil case with content, Forest Deer Dusty Mint

Single section pencil case with content, Forest Deer Dusty Mint

$39.99

Single section pencil case with content, Candy

Single section pencil case with content, Candy

$39.99

Single section pencil case with content, Science

Single section pencil case with content, Science

$39.99

Single section pencil case with content, Pet Friends Blue

Single section pencil case with content, Pet Friends Blue

$39.99

Single section pencil case with content, Furry

Single section pencil case with content, Furry

$39.99

Pencil Cases
Buttons

Norse News

Why a Beckman

It’s the only backpack endorsed by Chiropracters. Beckmann’s focus is making backpacks which are easy to carry and designed for children. The load-bearing system gives good weight distribution and has been...

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How to Wash Your Backpack

We recommend washing the backpack by hand with liquid detergent. If you choose to wash it in the washing machine, we recommend putting it in a pillowcase so that the straps do not get stuck during washing,...

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Bottles to Bags: Our Sustainability Pillars

FSC The labelling system FSC has strict regulations to make sure the forestry does not cause deforestation, that the harvesting is controlled, and that it takes the local and indigenous people into considera...

Read more
Beckmann Win a Special Award Ergonomics

The winner is... Beckmann AS! The Norwegian company has won the Special Award Ergonomics 2021 in the category school bags and backpacks with its Active Air FLX. With this award, Insights-X and the Institute ...

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Beckman Ranks Number 1 in Top 10 Kids Backpacks Worldwide

Beckmann backpacks are known for their exceptional quality and design, making them a top choice for parents looking for a durable and comfortable backpack for their children. With so many backpacks on the ma...

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The Ultimate Guide to Choosing the Right School Bag for Your Child

Choosing the right school bag for your child can be a daunting task, with so many options available on the market. However, with the superior quality and design of Beckmann bags, you can rest assured that yo...

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A few things you might be wondering

At Norse connection we want you to feel confident when purchasing online and we want to make sure that you are satisfied with your purchases. So if for any reason an item is not what you expected, the wrong colour or size or you are unhappy with it in anyway, it can be returned for an exchange or credit note (excluding shipping costs) provided that it is as new and in saleable condition.

  • We don't offer any refunds, only exchange or store credit. 
  • Items must be returned to Norse Connection within 10 days of receiving the goods.
  • Items not received in this time frame will not be accepted.
  • The item is unused, unworn and in brand new condition with packaging intact and the original labels attached
  • A copy of a valid receipt is included with the return.
  • Items must be returned by tracked postage.
  • All return shipping costs will be at the expense of the customer.

Subject to stock availability, we will exchange items that are returned to us within 7 days of being received by you. Please advise us ASAP upon receipt of your purchase if you wish to exchange. In the case of an exchange, please note that all extra postage costs incurred are payable by you and return of the new item is subject to us receiving the extra postage costs incurred. Once this is received the new item will be posted immediately.

Returns of faulty items will only be accepted if the goods were faulty when delivered to you; We take great effort to check your purchase thoroughly for any faults, both when new shipments land and before sending them out to you. All items returned as faulty will be inspected on receipt and any items that appear to have been damaged or used by customer will not be accepted as faulty. We will replace a faulty item if a replacement is in stock and available. If you wish to be sent a replacement, please make your request clear when contacting us at info@norseconnection.com about the fault. Returns of faulty goods must be returned to us within 14 days of being received by you. In case we cannot offer you a replacement, you will have the choice of receiving a credit note or a refund to the value of the item at the time of purchase and any shipping costs incurred.

Returns & exchanges received outside the above time frames will not be accepted. For all returns, except where the item is faulty, you will be required to arrange and pay for the return of the products to us. Please be aware that international customs duties and sales taxes are not refunded for shipments outside New Zealand.

We highly recommend sending back with a track and trace number so it won’t get lost in the mail!

How to make a return for exchange or refund:

  1. Double check that you meet all the conditions listed above.
  2. Contact Norse Connection via info@norseconnection.com to get a Return Number
  3. In the email, tell us the new item(s) that you want to exchange for and they will be held until we receive your returns.
  4. Return the item(s) to be exchanged or refunded, marking the Return Number on the package and the return address provided by us.
  5. We have your replacement piece(s) on hold, and once we receive your parcel these will be sent.

All direct payment gateways adhere to the standards set by PCI-DSS as managed by the PCI Security Standards Council, which is a joint effort of brands like Visa, MasterCard, American Express, and Discover.

Standard delivery usually takes around 3-4 Business Days. We will endeavour to get things to you as fast as possible.

If your order hasn't arrived after 7 days please contact us and we will look into the details.

  • All Beckmann’s products come with the following warranty period against manufacturing and material defects:
  • Suitcases, 5 years.
  • Backpacks: 2 years + 2 years when registering for the extended warranty.
  • Other products: 2 years.
  • The warranty period is valid from the date of purchase.
  • How to issue a warranty claim
  • A Warranty claim must be reported to the place of purchase. Upon presentation of warranty claims, a receipt for purchase within the warranty period of 2 years must be presented.
  • For backpacks with Extended Warranty, you must additionally include the extended warranty registration number sent out by Beckmann after completed registration

Warranty Conditions

The warranty does not cover:

  • Wear due to general use.
  • Overloading of the product.
  • Minor material deviations on colour, as well as external influences such as temperature, humidity and pollution.
  • Damage caused by accidents, transportation, collisions or accidents and theft.
  • Damages resulting from the use of third-party accessories are not covered.

In the event of a warranty claim, the warranty is not extended with 2 additional years.

Register backpack for extended warranty

All Beckmann backpacks come with 2 years warranty. When registering your backpack, you extend the warranty by 2 extra years from the date of purchase (2 + 2).

Registration of backpacks must be completed within 1 year from the date of purchase.

Sustainability

Beckmann has a short-term ambition to only use textile produced by recycled plastic bottles or Ocean Plastic. As of today, the main material on our backpack series City (City Light, City and City Max), Urban (Urban Mini, Urban Midi and Urban), Street (Street Light, Street FLX and Street GO) and the Active Air FLX are produced by recycled plastic bottles.

Are you wondering how your recycling can be transformed into fabrics used in a backpack? Here is a simple explanation of the process:

More About our Bags

FSC

The labelling system FSC has strict regulations to make sure the forestry does not cause deforestation,that the harvesting is controlled, and that it takes the local and indigenous people into consideration. 

BPA Free

All our drinking bottles and lunch boxes are BPA-free. BPA is short for Bisphenol-A, which can mimic oestrogen, and therefore have a negative effect on the health. 

Ergonomic Award

We are proud that Beckmann’s first grade backpack has received IGR’s recommendation. The focus on ergonomic principles, has seen Beckmann of Norway receive the much sought-after Innovation Award for Ergonomics in 2022, 2021 and 2019.